EWC Ax The Pink Tax

European Wax Center wanted to connect with their consumer on a more personal level, so they took up a cause that affected their strong, confident, female consumer base and worked to build awareness around it. That issue is the pink tax, a “taxation” on basic goods and services marketed toward women. Think razors, body lotion, baby bottles, CANES… yeah, it’s absurd. And in year two of this campaign, we’re letting people know just that. (And giving them the means to ax it.)