Bixby

Samsung's new AI, Bixby, was released with the Galaxy S8. To bring the AI to life, we developed an overarching online video and four separate webpages for each function of the feature, Bixby Home, Bixby Reminds, Bixby Sees, and Bixby Voice. The webpages and the OLV required editing and ideating all of the UI content to show off the feature's functionality.

Product shot in studio at R/GA
OLV filmed in Barcelona and edited in NYC with The Mill and Exile Edit