To launch Khloé Kardashian’s new protein popcorn brand, we took over the clouds with our guerrilla skywriting activation across LA, letting people know Khloud was here. With the internet buzzing and our skywriting going viral, we kept the momentum going with a popcorn trolley experience that drove around LA, customizing popcorn cups and letting influencers and consumers alike try our product. With special appearances from Khloé (and her kids!) and a surprise and delight Barry’s moment, the Khloud conversation took off. Real time social content, influencer kits, OOHs, wild postings and a brand new DTC site extended our reach and helped us achieve $1 million in sales in our exclusive launch week at Target.
Khloud Protein Popcorn Launch
Experiential, guerrilla marketing, social, pos, web,
influencer gifting, ooh, merch design, trade
