To launch Khloé Kardashian’s new protein popcorn brand, we took over the LA clouds with our guerrilla skywriting activation. With the internet buzzing and our skywriting going viral, we kept the momentum going with a popcorn trolley experience that drove around LA, customizing popcorn cups and promoting sampling. With special appearances from Khloé and her kids and a surprise and delight Barry’s moment, the Khloud conversation took off. Real time social content, influencer kits, OOHs, wild postings and a brand new DTC site extended our reach and helped us achieve $1 million in sales in our exclusive launch week at Target.
Khloud Protein Popcorn Launch
Experiential, guerrilla marketing, social, pos, web,
influencer gifting, ooh, merch design, trade
The TrolleY
The Skywriting
If you’re going to launch a brand named Khloud, you better take the marketing to new heights. We started our launch day with skywriting all over Los Angeles, filling the clouds with the news of our arrival.
Our trolley drove all over the city to bring sampling boxes to Angelenos. Participants could get their popcorn cup customized by our in-trolley calligrapher and even have a chance to engage with Khloé.
THE OOH
We took over OOH and wild posting areas across key cities like Los Angeles, Miami and NYC. With copy like “Your Protein Shake is Shaking” we drew attention to our key RTB: 7g of Protein.
Gifting
We designed and developed tiny popcorn dispensers to gift to key celebrities and family. With social shares from people like Kim Kardashian and Serena Williams, we slid naturally into the cultural zeitgeist.
