How do you take a design system created from packaging guidelines and turn it into a world that functions cross-media? When joining the Khloud team as the only allocated creative, this was the problem I was tasked with. Taking the packaging and nascient brand guidelines from Turner Duckworth, I established brand photography for both product and talent, and built out a graphical system that would function in real world applications. Below are examples of the work I created.
Khloud visual world
Design direction, photography direction
